Welcome to our new look blog where you will be receiving weekly posts providing need to know information on managing relationships with freight brokers from the perspective of a freight broker. In addition, we will provide relevant transportation industry news.
If you are receiving this email it is because you have previously done business or expressed interest in Insure Logistics freight brokering services. (Note: If you have not already click ‘Display images below’ in your email.)
Another purpose of this blog is to keep our prospects and customers within an arm’s reach so you are aware to contact us with any freight services you need. As the owner/blogger for Insure Logistics, our goal is to provide prospects and customers with FREE content that will make your day to day life of managing freight easier. If you have any questions please feel free to shoot me an email at ray.mcdonald@insurelogistic.com.
Before getting into commentary, I would like to inform you that all our posts will lean towards being informal. Let’s think of the blog as if you are engaging with friends in a casual environment. With the stress of day to day operations, sometimes we need to kick our feet up, read and relax.
With that out of the way let’s take a deeper look at part 1 in the 3 part series of the Love/Hate relationships with freight brokers.
Love
‘We get to explore additional carrier options utilizing the freight broker’s carrier network.’
Perhaps one of the biggest reasons why we love working with freight brokers is we are given more options when it comes to selecting a carrier for our freight. As you probably know, obtaining a carrier for your freight can be a full-time job in itself.
From making hundreds of calls a day to sending out numerous emails a day, it seems no matter what form of communication used, trucks have little to no capacity for your freight. If you are one of the lucky ones to find capacity you end up paying a premium rate.
Having a freight broker in your back pocket gives you a peace of mind knowing that you can send an email or call requesting solutions for your freight. Instead of being bogged down to a few options we encourage you to work with a freight broker that can provide the necessary support required to keep your customers happy.
Hate
‘We all hate middlemen!’
The fact of the matter is we all would prefer to cut out the middlemen when possible. Why pay the middlemen for simply connecting us with the end user? Why can’t we simply go to the end user for services? Well, the simple answer to the questions is freight brokers are industry experts. Wikipedia defines an expert as someone who has a prolonged or intense experience through practice and education in a particular field.
Freight brokers are considered experts because we have a grasp of what’s going on in the transportation industry that directly impacts the successful fulfillment of your freight. Where else can you find an individual that will make sure the carrier selected are in compliance with the FMCSA or individuals who can help you search and secure reasonable and reliable carriers to transport your freight?
You can most certainly go directly to carriers but do you really want to be bogged down with negotiating rates, filling out paperwork, or discussing load requirements with carriers? What about dispatchers or drivers, who are late, missed a pickup or worst crashed?
As much as I try and cut out middlemen, if the services rendered can aid us in the long run, the percentage freight brokers make off of a load is small compared to the long-term success of doing my job effectively.
We hoped you enjoyed our commentary on the 1st of the 3 series part on the love/hate relationships with freight brokers. Please feel free to share, like or comment on our post. If you wish to unsubscribe scroll all to the bottom of the email and click on ‘unsubscribe from this list’. Until next time!
